Summary:
This person will be responsible for managing the Rescue’s Facebook account. They will post content, work to increase our audience and brand awareness and regularly report on the analytics of the platform.
Key Results Area #1 - Posting Content
- Collaborates with Social Media lead to incorporate planned campaigns in line with other digital marketing channels
- Flexibility and proactively posting content for emergencies or last minute changes
- Strives to include trends and communicates content ideas to lead
- Works to stay aware of current Rescue operations to incorporate into content
Key Results Area #2 - Brand Awareness
- Increases organic and paid reach
- Increases engagement with brand with the following metrics
- Likes, comments, follows, shares
Key Results Area #3 - Analytics
- Regularly compiles reports of data
- Researches current algorithms and latest platform updates
- Presents conclusions and suggestions to Social Media lead
