Summary:
This person is responsible for maintaining the Rescue’s Social Media platforms, leading the Social Media team and executing the overall strategy.
Key Results Area #1 - Leadership
- Keeps PHR’s online presence professional and on brand
- Executes Digital Marketing strategy via Social Media
- Leads Social Media Team; provides accountability and motivation
- Makes every effort to stay involved in current Rescue operations and needs
Key Results Area #2 - Collaboration
- Works closely with other Team Leads as necessary (Email, Public Relations, Content Creation)
- Collaborates to help develop marketing campaigns
Key Results Area #3 - Social Media Strategy
- Keeps up to date with Social Media trends
- Makes every effort to keep posts fresh, balanced and engaging
- Analyzes insights and data on the different platforms, types of content, and other relevant data points to increase audience
- Reports conclusions to other teams
- Develops A/B testing campaigns
