Summary:
This position will play a large role in integrating Path of Hope branding with all outgoing digital marketing to varied target markets. They will communicate closely with the Digital Marketing Pack to present a unified message and overall strategy.
Key Results Area #1 - Leadership
- Upholds and models Core Values
- Strives for continued education
- Leads and mentors the team leaders under Multimedia Pack
- Web
- Dog Ads
- Branding
- Merch Store
- Works with other Marketing and other Pack Leaders as necessary
Key Results Area #2 - Overall Branding and Messaging
- Works with the Chief of Marketing to create cohesive messaging across several communication conduits
- Upholds Rescue brand, feel and mission
- Final say in content creation
- Disseminating and adapting content across different teams
Key Results Area #3 - Digital Marketing Strategy
- Aware of Rescue goals and campaigns
- Increases audiences and enrollment
- Segment and separate target markets based on goals
